Alphonse Mucha, one of the greatest artists of the Nouveau period, created a piece in 1898 titled Job, as an advertisement for a brand of cigarette paper. The name of the brand, Job, can be found at the top of the painting, slightly obscured by the figure in front. Job is also repeated in the background as a creative type of logo. The main feature of the piece is a lovely woman with flowing, golden hair enjoying a cigarette. The radiant hair coils of the woman form spirals and whiplash lines create a backdrop for the cigarette smoke to intertwine with. One theme of the painting is found in the repeated use of mosaic-like tiles that compose the border and title of the piece. This type of built in frame was new for its time and is part of what made the piece stand out.
This very modern piece of advertising reflects today’s use of subconscious advertising, as the painting focuses more on the beautiful pleasure of the woman and less on the cigarette she is enjoying. The popularity of this advertisement eventually led to the coining of the term “Mucha Woman”.
Alphonse Mucha’s “JOB” is currently on display in the J. Wayne Stark Galleries as part of the Inspired by Nature, Art Nouveau exhibition. This pieces, as well as the larger show, are on display thanks to a generous loan from the collection of John and Cindy Delulio, who acquired “Job” in 1968 from Sotheby’s in New York City.
Mr. Delulio also noted that the painting’s frame is also original, as it also displays a Nouveau style of the era.
Mucha would later go on to paint another advertisement for Job, entitled “Great Job”.